Warm Welcome !

Hello and welcome!

 

I’m Mehreen, the founder of Isbandh, a brand that is not just about fashion but a heartfelt celebration of Kashmiri heritage, craftsmanship, and resilience. My journey began in the beautiful Valley of Kashmir, where every piece of art and every thread tells a story of tradition, passion, and identity.

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Growing up surrounded by the rich cultural tapestry of my homeland, I was deeply moved by the artistry and dedication of our local artisans. I always wondered why the world didn’t recognize Kashmir the way I did—a place of incredible skill, beauty, and stories waiting to be told. Isbandh was born from this desire: to bring these stories to life and share them with the world.

 

At the age of 19, I stepped into the entrepreneurial world with nothing but a dream and the determination to make a difference.

 

Today, Isbandh is my way of giving back to the community that has shaped me. Each collection is not just about fashion; it’s a piece of art that carries the soul of Kashmir, crafted by the hands of our skilled artisans who have dedicated their lives to this craft.

 

But Isbandh is also deeply personal. As a young mother, I see parallels between nurturing my brand and raising my daughter—both are journeys of learning, patience, and boundless love.

 

My role as a founder is more than business; it's about honoring the stories of our artisans, uplifting their voices, and preserving the cultural heritage that defines us.

 

I invite you to explore Isbandh through my eyes. Learn about our values, our commitment to ethical craftsmanship, and the real people behind each creation.

 

Thank you for being a part of this journey.

Your support means the world to us.